11 Hard Lessons Learned From Earning My First $5k in Coaching

Written by Sheedia Jansen

Hey, I’m Sheedia. A business coach helping smart savvy lady coaches own their brilliance + support them in creating life on their terms

11 Hard Lessons Learned From Earning My First $5k in Coaching

For many years I searched for what my true passion is. Being very smart and curious in school didn’t help. Every test I took delivered results all over the place.

So you can imagine how elated I felt when I finally found that coaching was what I was meant to do. It’s been 2 years since that decision and I’m still excited to coach every day. That’s what it feels like for anyone who’s found their true purpose in life. The problem was that I struggled to monetize it. We all know that it’s great to be doing what you’re passionate about but without a steady income, it’s not sustainable.

Getting to my first $5k in coaching was the hardest road I had been on. Took me 16 months to get there. All while living with my parents, going into debt and hanging on to the belief that maybe tomorrow someone will invest with me.

Truth is, it doesn’t have to be that hard for someone to find their path to success as an online coach. Here’s what I wish I knew when I got started. Anyone who is wondering how to build a successful coaching business, should keep these in mind.

1. Stop trying to prove a concept

Many people take the idea of proof of concept way too far. They spend months trying to prove a concept before taking it seriously as a business. When the real problem is, they never treated it like a business to prove the concept.

This was me. I was waiting to be making some money from my coaching to prove that it was a real business. Once it made money, that’s when I planned to take it seriously. It wasn’t until I started taking things seriously — acting as if I had a professional business — that things started to shift and the money started coming in.

Where to learn more: Decide to Succeed lesson. Tapping Into Clients in the Lady Coach Lounge.

2. Keep the beliefs in check

If someone does not believe they can help anyone with their coaching, how can they communicate it to potential clients? It all starts with the coach first.

In this industry I’ve seen people with all sorts of coaching degrees and a long list of testimonials (in exchange for free coaching), really struggle to make money. On the other hand, I’ve also seen people just start with the experience that they have and make money overnight.

I believe that if someone’s heart/soul/gut is calling them to do this coaching thing, they should go for it! They need to believe that they can help people, communicate it to them and make magic together. Don’t ever hold yourself back.

Where to learn more: Tapping into Clients course in the Lady Coach Lounge.

3. Think big

Grant Cardone has come up with the 10x rule. Where he talks about making a target 10 times bigger and putting in 10 times the effort. Why? Because we always underestimate how much effort goes into achieving a goal.

Whether someone is setting a short term or long term goal, they should think big! I see a lot of people in the industry trying to “just build a small coaching business”. I used to be one of them. This is often an excuse for not wanting to take massive action because of the risk of failure.

Don’t let yourself fall into the failure mindset. Believe in your success and think big. You can’t go anywhere in life without thinking about it first.

Where to learn more: Defining Your Six Figure Self, First Steps Training inside the Lady Coach Lounge

4. Do things your way

There are a ton of strategies out there that business experts and coaches share. They work. So it’s cool to apply them. The danger lies in someone sacrificing their beliefs to apply a strategy.

I used to do a bunch of things in my business that didn’t feel good to me. I did them because they were the strategies that were taught to make money. The result? Usually, it didn’t work. Everything changed when I started to do things in a way that felt good to me.

My favorite way to come up with the right strategy for my business is to take a moment to sit quietly, taking myself in the future to the million-dollar version of me and asking that millionaire version of me what the next step is for me right now. This has helped me create a business that not only makes money but feels good to me.

Where to learn more: Letting Go of the Strategy lesson, First Steps Training inside the Lady Coach Lounge

5. Collaborate

You don’t have to do this alone. Collaborate with other coaches or entrepreneurs to help you grow your business. I’ve done this in the form of creating programs together, organizing a summit, appearing on podcasts and Facebook live interviews. Just to give a few ideas.

I landed my first $1,200 client from appearing on a podcast. She loved what I had to say on the podcast, looked me up and the rest was history.

Where to learn more: Leveraging Other People to Grow Your Business, Your Business Your Way Podcast (listen below)

6. Don’t be afraid to speak your truth

Your way of doing things when it comes to helping others will contradict someone else’s strategies. Some ladies are afraid to talk about their coaching style because of the backlash it might create on social media. As a result, nobody hears about their unique strategies that produce success.

I never wanted to create waves. Especially when I came up with the “Your Business Your Way” concept. I was afraid that people would find that stupid and will bash it. When I finally owned my truth, I got a ton of support around the concept. Many people have started working with me, because of this unique approach to coaching.

Where to learn more: Your Zone of Genius lesson, First Steps Training inside the Lady Coach Lounge

7. Build relationships

In a world where there are influencers like Kylie Jenner who can sell-out lip kits with just 1 social media post, it’s easy to end up just writing posts and hoping someone will buy. Though this is possible, it usually isn’t the case in the beginning.

In the infancy of my coaching business, I put out a bunch of posts waiting for someone to buy. When they didn’t, I put out more posts. Nobody was signing up. Not even to my free discovery call.

It wasn’t until I started making connections that things shifted. The $1,200 client that I mentioned earlier only signed up after I approached her personally to see what I could help her with.

Where to build relationships: Lady Coach Lounge peer-to-peer Voxer Group

8. It’s not a numbers game

Once upon a time I had 40,000 followers on Instagram and couldn’t make a dime from it. This was pre-coaching Sheedia, but it taught me a valuable lesson. It’s not only about the numbers. This becomes even truer when it comes to coaching.

Once someone signs up to work with a coach, they are about to fully open up to that coach. On occasion, they will be sharing some deep secrets. So building up that trust factor with people is super important.

People trust a coach more when they open up to them first. Sharing about some of the vulnerable things a coach has experienced helps people connect. As long as what’s being shared can be connected with the coaching offered.

9. Ask for the sale

It’s surprising how many times I shared some awesome content without sharing about the offer on the table. It also happened often that I would have a full conversation with someone and then just hope that they would visit my website and see the offers. That usually didn’t happen.

When I started telling people about my offers, things changed. I let them know that there’s a way for me to help them achieve the goals they’ve been trying to hit for a long time. Not everyone will sign up, but it worked!

This is the perfect opportunity to let anyone reading this know that I teach how to increase your monthly income as a coach inside the Lady Coach Lounge, which is open for enrollment.

Where to learn more: Heartfelt Sales – Ask, Ask, Ask lesson, First Steps Training inside the Lady Coach Lounge

10. Don’t hold back!

Coaching is not about being nice all the time. It’s about helping people overcome some of their hardships in life while keeping them accountable to do it. Sometimes that requires calling people out on their excuses. This does not always make anyone the most likable person, but it produces results.

Coaching starts before people pay. I had to learn to coach people to invest in the goals they wanted to achieve. At first, it felt scary. As if I was taking advantage of people, then I realized that they’re struggling with something and I’m holding the solution. So it would be selfish of me not to present them with how I can help them. It’s up to them to invest and I never force someone to do so. If they want the help and love the way I operate, they will invest.

Where to learn more: Heartfelt Sales – Ask, Ask, Ask lesson, First Steps Training inside the Lady Coach Lounge

11. Persevere no matter what

It might not work right away, but it will come around. For the longest time, things didn’t look like they would work out for me, but it did. I kept going until I achieved the success I was craving. That’s the difference between successful and unsuccessful people. They push through the hardships.

Where to learn more: Decide to Succeed lesson. Tapping Into Clients in the Lady Coach Lounge.

What success is about

Success is 90% mindset and 10% strategy. A majority of the lessons I learned while earning my first $5k in coaching had to do with mindset. There were mental shifts that needed to be made for me to achieve the success I craved.

Many people love to focus on the strategy. It’s what’s tangible. It makes sense. Especially in regards to the way the schooling system is set up. However, it’s not about what someone knows. It’s about what they do with what they know. There were a lot of things that were keeping me from applying what I know. That’s what I had to consistently work through to get to the other side.

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