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Coaches Must Be Willing to Talk About Race

Since the murder of George Floyd, there has been a lot of talk about systematic racism. In the coaching world, this has been deeper. The coaches who have had the courage to look inward have realized how race has played a role in their life. Either because the color of their skin held them back or because their thoughts and actions held others back.

Race is definitely an uncomfortable subject. For a majority of people, they learned from a young age not to talk about it. However, recent events have proven that not talking about race causes more harm than good. So it is super important to talk about. Especially since it still affects how we go about our life today.

Why coaches must be willing to talk about race

If race can hold people back in life, there will be instances where a coach needs to be willing to address this subject with their clients. A friend of mine who teaches visibility has discovered how her Black clients often held back in their approach to marketing. All because they were used to being told not to speak up about certain things.

This doesn’t mean that someone needs to be an expert on race in order to talk about it. Neither does it mean that every coach needs to study everything around colonialism and slavery. What it does mean is that the coach is open to having a conversation about how this have held their client back. It’s that simple.


Covered in this video:

  • If race is holding a client back from their transformation, it needs to be spoken about
  • You don’t need to be an expert to talk about race
  • Understanding how white is seen as better, even in business
  • You are not here to help everyone


Written by Sheedia Jansen

Hey, I’m Sheedia. A business coach helping smart savvy lady coaches own their brilliance + support them in creating life on their terms

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