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Confessions of a Struggling Business Coach

Written by Sheedia Jansen

Hey, I’m Sheedia. A business coach helping smart savvy lady coaches own their brilliance + support them in creating life on their terms

Confessions of a Struggling Business Coach

Coaching is such a lovely industry.

It’s all about improving the quality of life, for both the coach and the coachee.

An equal exchange of energy where both parties grow and become better. Thereby creating a better world.

As with any business, it’s also where dreams come to die. There are a ton of great coaches who have given up on helping. Just because they couldn’t get the business side of things going.

All while we hear stories how someone got burned by one of the high ticket coaches.

Vulnerable Confession of a Business Coach

The end of this month marks 2 years since I’ve decided to become a coach. Add a few months on top of that and my business will be 2 years old.

This path has been filled with really high highs and really low lows. There were many times when I felt like this business was the best thing that has happened to me, though there were times that I was wondering what I got myself into.

Truth is, coaching is way better than I thought it could be while I’m helping others. The money side of it, has not been my favorite. Over the past 21 months, I’ve made just under $7,000.

I’m lucky that I get to live with my parents and have no debt. So I’ve been able to stay alive while doing this full time.

I’ve heard so many stories of the women that made their first $10,000 within a month of coaching and wonder; “Why can’t it happen for me?”.

For the whole journey of my time as a coach, I’ve been waiting to make those big numbers in order to say; “look at me, I can make it happen! I can coach you because of these results.” All while being ashamed to really disclose how much I have made.

That has actually been my problem!

The lack of being able to create results for myself has kept me in doubt when it comes to my coaching. That doubt has kept me from creating the results.

A bad vicious circle that does not work for anyone.


You CAN take a client where you haven’t been

In the coaching industry there’s a lot of talk about not being able to take a client where you haven’t been yourself.

I’m here to break that stigma. If that was really true, then a client could never surpass their coach.

When we look at the world of sports, there are a ton of horrible players that turned into incredible coaches.

Truth is, coaching is not about how well you can do something. It’s about how well you can help others achieve what they desire.

This is no excuse for anyone not to be the best they can be. It’s just about shining a light on a limiting belief.

Many of my clients have achieved things greater than I have because of my help. It’s proven. So the truth is, you can take a client to heights where you haven’t been as yet.

Why am I being vulnerable?

My reason for sharing how much money I’ve made in coaching is simply for me to stop hiding. To shine a light on the truth that many coaches experience. 

To inspire you as a coach to keep going no matter what. I shared it for others to know they’re not alone. There is no shame in struggling to grow your business. In fact, the shame is what’s holding you back.

Because there are so many success stories being highlighted, it’s easy to start comparing and feeling like you’re the only one struggling to grow your coaching business. 

Comparing vs. Creating

Comparing is the opposite of creation. You cannot create the life you so badly desire while comparing your results with others. To really get to your dream income, you must dig deep within for the answers, put your blinders on and put those answers to work for you.

In the patriarchal society, it’s not promoted for women to come together and speak up. Because when we do, there’s so much power that comes out of it. Power that comes from support and collective creativity.

So instead of hiding, let’s own where we’re at. Comment below how long you’ve been in business and how much you’ve made. Share it shamelessly. Don’t feel bad if you’ve made too much or too little. This is not for you to compare yourself to others. It’s for you to know that you’re not alone.

Whatever that number is for you, choose to be proud of it. Even if it’s zero, be proud that you have made a decision to join an industry where you get to improve other people’s quality of life.

How will the struggle end?

We were all born to be successful. The desires within us are potential seeking expression. What stands in our way is us. Our limiting beliefs and attachments to our current situation keeps us from fully stepping into our greatness.

It doesn’t matter how much knowledge someone has. Knowledge is just potential power. It’s what is done with that knowledge that matters. How it’s applied.

Coming back to the sports coaching example, every professional player has access to the knowledge on how to succeed in their sport. So why do they need a coach? Because there are things they cannot see while applying that knowledge. Blindspots caused by doing it themselves. It’s the exact same thing when it comes to our success.

In my case, I can see the blind spots of my clients and help them correct it. But often I cannot see my own.

That’s why I’ve enlisted the help of another coach to help me get to that next level in business. If you feel like you’re having a hard time, it’s probably what you need to do as well.

Not to mention that when you invest in your business, you get better at communicating why others need to invest in your services.

Honesty is important

Being open and honest about where you’re at, is the first step into creating what you want. It’s the first thing my partner Beth Gray and I take our clients through in the Coach to Cash Mastermind. We then teach them how to get the clients they desire in an aligned way and keep them accountable to go get those clients. You can check out the success stories for yourself

As for me, I know how to grow my business passed the $10k mark. Truth is, I’ve been holding myself back. That’s why I’ve been getting some coaching around that. Watch out for what’s to come!

This is the last time I will ever refer to myself as struggling.

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  1. Julie

    Good for your for pursuing a meaningful career path!
    So many thing are about how you frame it: it’s easy to compare yourself to insane online success stories of people making tons of money.
    But it’s important also to consider where you started at the beginning of 2019, and see where you are now. Did you grow in your skills as a coach? Did you achieve any other milestones that you’d set for this career?
    And earning $7,000 after two years is excellent!
    All the best to you & your business in 2020~ .

    • Sheedia Jansen

      Thanks for your love Julie. Yes, a majority of what I’ve earned has been in 2019. Plus I am increasing my income every month. It’s a marathon, not a sprint. What has been your business experience like?

      • Pamela

        Wonderful article! I decided to pursue a coaching business on the side but I have been standing on the sidelines and haven’t fully started due to me being in my own way likely so I have yet to make any money! I’ve spent 2019 thinking on the wrong thoughts!

        • Sheedia Jansen

          That’s what happens often. Decide to make 2020 different!


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